Question 1

Outline some components of a successful marketing program aimed at Millennials?

Accepted Answer

The answer of Outline some components of a successful marketing...

Question 2

It would be a mistake to think of the older boomers as phasing out or slowing down.Today's boomers think ________,no matter what their chronological age.

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The answer of It would be a mistake to think...

Question 3

Some experts warn against extensive use of ________ marketing since each generation spans decades of time and many socioeconomic levels.

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The answer of Some experts warn against extensive use of...

Question 4

Although they might now be feeling the pinch of the weakened economy,baby boomers are still the ________ cohort.

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The answer of Although they might now be feeling the...

Question 5

Although Gen Xers seek success,they are less materialistic than the baby boomer cohort;they prize ________,not acquisition.

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The answer of Although Gen Xers seek success,they are less...

Question 6

Outline the impact of the baby boomers on purchasing habits.

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Question 7

The distribution of income is shifting.The rich have grown richer,the middle class has shrunk and the poor have remained poor,leading to a(n)________ market.

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The answer of The distribution of income is shifting.The rich...

Question 8

Outline two potential drawbacks of creating separate products and marketing programs for each of the generational segments.

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Question 9

What movement has encouraged marketers to pursue environmentally sustainable strategies?
A)the Environmental Protection Association (EPA)
B)the black market
C)environmental sustainability
D)the SOHO movement
E)the Hippy generation

Accepted Answer

The movement of environmental sustainability has encouraged marketers to pursue environmentally sustainable strategies. It focuses on promoting responsible consumption of resources and reducing waste to create a healthier environment. The other options are not relevant to the topic.

Question 10

The segments known as baby boomers,Millennials and Generation Xers are examples of ________ segments.

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The answer of The segments known as baby boomers,Millennials and...

Question 11

Significant trends in the natural environment include shortages of raw materials,increased pollution and decreased government intervention.

Accepted Answer

While shortages of raw materials and increased pollution are significant trends in the natural environment, government intervention is generally increasing rather than decreasing, as governments worldwide are implementing more regulations to protect the environment.

Question 12

The introduction of new technologies is beneficial to all industries as new markets and opportunities are created.

Accepted Answer

While new technologies can create new markets and opportunities, their impact varies across industries. Some sectors may experience disruption, job losses, or increased competition, which can be challenging for certain businesses and workers.

Question 13

A(n)________ sustainability perspective is one in which a firm develops positive actions and programs designed to affect forces in the natural environment,rather than simply watching and reacting to them.

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The answer of A(n)________ sustainability perspective is one in which...

Question 14

Population diversity goes well beyond ________ heritage.

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The answer of Population diversity goes well beyond ________ heritage....

Question 15

Generational segments which define people by their ________ may be less effective than segmenting them by their lifestyle,life stage or the common values they seek in the products they buy.

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The answer of Generational segments which define people by their...

Question 16

Briefly outline what is meant by population diversity? Discuss the marketing implications of increased diversity.

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The answer of Briefly outline what is meant by population...

Question 17

Environmental concerns have been on the decline in the past decade;more government legislation and the green movement may be the cause of this trend.

Accepted Answer

This statement is incorrect. Environmental concerns have actually been increasing in the past decade due to a variety of reasons, including numerous natural disasters and the increasing awareness of climate change. While government legislation and the green movement may have contributed to some positive changes, they have not caused a decline in environmental concerns.

Question 18

Population diversity includes nearly 5 million Australasians living with a(n)________.

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The answer of Population diversity includes nearly 5 million Australasians...

Question 19

Hardware retailer,Bunnings,has a sustainability policy in place and has been a leader in recycling.Among Bunnings' sustainability practices has been the elimination of free single-use plastic shopping bags.Instead of automatically offering shoppers a single use plastic bag,customers may help themselves to a recycled box or alternatively purchase an enviro-bag.Savings generated from the elimination of bags is now donated to the Keep Australia Beautiful Council.Bunnings is most likely responding to ________.
A)political and regulatory imperatives
B)consumer demands
C)concern for the natural environment
D)economic pressures
E)competitive pressures

Accepted Answer

Bunnings' actions align with a concern for the natural environment, as they focus on reducing plastic waste and promoting recycling, which are key environmental sustainability practices.

Question 20

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.
A)raw material market
B)natural environment
C)endangered environment
D)green movement
E)factors of production

Accepted Answer

The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the natural environment. This includes resources such as oil, water, air, forests, animals, and minerals. Marketers must be aware of their impact on the natural environment and strive to minimize any negative effects on these resources. This is an important aspect of sustainable and ethical marketing practices.

Quiz 3: The Marketplace and Customers: Analysing the Environment