Marketing intelligence can help ________ to gain insights into how customers talk about and connect with their brand.

Question

Quizplus · Accepted Answer

Marketing intelligence specifically helps marketers gain insights into customer behavior and opinions, as well as market trends and competitor activities. Therefore, marketers would benefit the most from this type of intelligence. While salespeople and purchasing agents may also benefit from understanding customer behavior, they may not have the same level of access or need for the broader market insights provided by marketing intelligence. Competitors may use competitive intelligence to gain insights into a specific company's activities, but marketing intelligence is focused on broader market trends and consumer behavior. Management may also benefit from marketing intelligence, but typically at a strategic level rather than for day-to-day decision making.

Marketing Intelligence Can Help ________ to Gain Insights into How