Many companies have even appointed ________, who are charged with sifting through online customer conversations and passing along key insights to marketing decision makers.

Question

Quizplus · Accepted Answer

The term "chief listening officer" specifically refers to the role mentioned in the sentence of sifting through online customer conversations and providing insights to marketing decision makers. Researchers, marketing experts, and focus groups may all have some involvement in gathering customer insights, but they do not necessarily have the same focus on online conversations or the same specific job title. Employees could potentially be involved in this process, but the sentence refers to a specific position rather than a general group of people.

Many Companies Have Even Appointed ________, Who Are Charged with Sifting