Maryann Reimer is conducting research to determine consumers' personal grooming habits. Because of the personal nature of the survey questions about this topic, Maryann wants to select the contact method that is most likely to encourage respondents to answer honestly. Which contact method should Maryann select?

Question

Quizplus · Accepted Answer

Mail questionnaires are often considered the best option for sensitive topics because respondents may feel more anonymous and thus be more willing to share honest answers without the pressure of an interviewer's presence.

Maryann Reimer Is Conducting Research to Determine Consumers' Personal Grooming