Which business buying situation is the marketer's greatest opportunity and challenge?
A)modified rebuy
B)straight rebuy
C)new task
D)multiple rebuys
E)system rebuy

Question

Quizplus · Accepted Answer

A new task buying situation presents the greatest opportunity for marketers as it involves the purchase of a product or service for the first time. Marketers have the opportunity to introduce their products and convince the buyer to choose their brand. However, it also presents the greatest challenge as marketers must convince the buyer that their product or service is superior to competitors and meets their specific needs and requirements. As a result, a significant amount of research and education is typically required in new task buying situations.

Which Business Buying Situation Is the Marketer's Greatest Opportunity and Challenge