Procter & Gamble sells six brands of laundry detergent in North America, each designed for one of six laundry type segments Procter & Gamble has identified. Together, these six brands take four times the market share of Procter & Gamble's nearest competitor. Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
B)lost customer loyalty due to lack of brand loyalty
C)increased costs for separate marketing plans for each brand
D)other suppliers controlling pricing
E)lack of resources to succeed in an attractive segment

Question

Quizplus · Accepted Answer

The disadvantage of Procter & Gamble's differentiated marketing strategy is increased costs for separate marketing plans for each brand. As Procter & Gamble has six brands designed for six laundry type segments, they need to create separate marketing plans for each brand to effectively reach and appeal to each specific segment. This can create a high cost for the company in terms of marketing and advertising expenses.

Procter & Gamble Sells Six Brands of Laundry Detergent in North