Which of the following is a drawback of local marketing?
A)It can drive up manufacturing agents.
B)It can drive up marketing costs by reducing economies of scale.
C)It can create logistics opportunities.
D)A brand's overall image will be enhanced through added variation.
E)Supporting technologies are not cost-effective.

Question

Quizplus · Accepted Answer

Local marketing can lead to reduced economies of scale, which can drive up marketing costs. This is because each marketing campaign would have to be tailored to the specific local market, which can be more expensive than a standardized national campaign.

Which of the Following Is a Drawback of Local Marketing