Today, companies are ________ because they have the tools to interact on a one-to-one basis with masses of customers.
A)in malls in major cities
B)in mail-order catalogs
C)hyper-customizing
D)near major competitors
E)far from competitors

Question

Quizplus · Accepted Answer

"Hyper-customizing" refers to the process of tailoring products or services to meet the specific needs of individual customers. This is an important strategy for companies today because they have the technology and data analysis tools to interact with customers on a one-to-one basis and collect information about their preferences and behaviors. By using this information, companies can create products or services that are more personalized and relevant to their customers, which can lead to increased loyalty and satisfaction. Choices A, B, D, and E are not relevant to the statement.

Today, Companies Are ________ Because They Have the Tools to Interact