When Walmart customizes its merchandise store by store to meet shopper needs, it is practicing ________.
A)niche marketing
B)psychographic marketing
C)local marketing
D)social segmentation
E)individual marketing

Question

Quizplus · Accepted Answer

Local marketing involves tailoring products and marketing efforts to meet the needs and preferences of specific local markets. Walmart's customization of its merchandise store by store to meet shopper needs falls under this category of marketing.

When Walmart Customizes Its Merchandise Store by Store to Meet