What are the two main focuses of the product life cycle theory?
A)distributors and suppliers
B)competitors and costs
C)sales and profits
D)profits and target markets
E)target markets and competitors

Question

Quizplus · Accepted Answer

The product life cycle theory primarily focuses on sales and profits as it describes the stages a product goes through from introduction to decline, analyzing how sales and profitability change over time.

What Are the Two Main Focuses of the Product Life