According to the product life cycle theory, the sales of a typical product follow a(n)________ curve.
A)U-shaped
B)S-shaped
C)L-shaped
D)I-shaped
E)O-shaped

Question

Quizplus · Accepted Answer

According to the product life cycle theory, the sales of a typical product follow an S-shaped curve, which includes four stages: introduction, growth, maturity, and decline. In the introduction stage, sales are low and gradually increase in the growth stage, reaching their peak in the maturity stage. Finally, sales decline in the decline stage as the product becomes outdated or replaced by a newer product.

According to the Product Life Cycle Theory, the Sales of a Typical