________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance; it is therefore closely linked to customer value and satisfaction.
A)Packaging
B)Product quality
C)Total quality management
D)Specialty marketing
E)Positioning

Question

Quizplus · Accepted Answer

Product quality directly impacts customer satisfaction and perception of value, making it a key tool in positioning a product or service. Packaging, specialty marketing, and positioning are also important positioning tools, but they do not directly impact product performance like quality does. Total quality management is a management approach rather than a specific tool for positioning, although it can support effective positioning by ensuring consistency and reliability in product quality.

________ Is One of the Marketer's Major Positioning Tools Because