The ________ is a model that proposes that a "chasm" exists between early adopters of a product and the early majority.
A)innovation life cycle
B)technology adoption life cycle
C)product life cycle
D)diffusion cycle
E)marketing life cycle

Question

Quizplus · Accepted Answer

The Technology Adoption Life Cycle model proposes that a "chasm" exists between early adopters of a product and the early majority. This model describes the stages that products go through as they are adopted by consumers, from innovators to laggards.

The ________ Is a Model That Proposes That a "Chasm