Which of the following would lead to continued sales in the maturity stage of the PLC?
A)overcapacity of products in the market
B)modifying the marketing mix
C)strong management
D)more promotion
E)more spending

Question

Quizplus · Accepted Answer

Modifying the marketing mix can help continue sales in the maturity stage of the PLC by adjusting the product, price, promotion, and distribution strategies to better meet the changing needs and preferences of customers in the market. This can help differentiate the brand from competitors and maintain or increase market share. Overcapacity of products, strong management, more promotion, and more spending may not necessarily lead to continued sales in the maturity stage.

Which of the Following Would Lead to Continued Sales in the Maturity