Helene Curtis began to market shampoo for normal hair. In an attempt to increase profits and use excess market capacity, Helene Curtis then marketed shampoo for oily hair and colour-treated hair. This is an example of ________.
A)line filling
B)social marketing
C)a shopping product
D)an unsought product
E)people marketing

Question

Quizplus · Accepted Answer

Line filling is the marketing strategy of adding products to a product line to fill gaps in the market or cater to different customer needs. In this case, Helene Curtis added shampoo for oily hair and color-treated hair to their product line for increasing their profits and utilizing their excess market capacity.

Helene Curtis Began to Market Shampoo for Normal Hair