Winnipeg Beach Parties finds that the tastes and preferences of its customers change more rapidly than in the past. The manager should constantly look for external ideas from customers, suppliers, the competition, and the sales force.

Question

Quizplus · Accepted Answer

As customer preferences and tastes change more rapidly than in the past, the manager should constantly seek external ideas from various sources such as customers, suppliers, competition, and the sales force to keep up with the changing trends and respond accordingly.

Winnipeg Beach Parties Finds That the Tastes and Preferences of Its