To test the product concept of a new idea, the R&D department of a firm can develop a prototype that will excite consumers and can be produced quickly at budgeted costs.

Question

Quizplus · Accepted Answer

Developing a prototype is a common method to test the product concept of a new idea, and it can help to excite potential consumers while also ensuring that the product can be produced within budgeted costs.

To Test the Product Concept of a New Idea, the R&D