Hershey's Kisses and Breyers Ice Cream each lending their names to create a new 2L ice cream product is an example of ________.

Name: Hershey's Kisses and Breyers Ice Cream each lending their names to create a new 2L ice cream product is an example of ________.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Co-branding is when two or more brands collaborate to create a new product. In this case, Hershey's Kisses and Breyers Ice Cream are collaborating to create a new 2L ice cream product, which is an example of co-branding.

Hershey's Kisses and Breyers Ice Cream Each Lending Their Names