One of the main branding strategy decisions made by the marketing manager is ________.

Question

Quizplus · Accepted Answer

Brand name selection is one of the most crucial branding strategy decisions made by the marketing manager. A brand name is a key element in creating brand identity and effectively communicates information about the product or service to the target audience. It also contributes to creating a distinct image in the consumer's mind and differentiating the brand from competitors. The other options (brand placement, brand product, brand people, and brand price) are also important branding elements, but not as foundational as brand name selection.

One of the Main Branding Strategy Decisions Made by the Marketing