A ________ is a name, term, sign, symbol or design that identifies the maker or seller of a product or service.
A)brand
B)line extension
C)touchpoint
D)label
E)package

Question

Quizplus · Accepted Answer

A brand is a name, term, sign, symbol or design that identifies the maker or seller of a product or service. A label and package are elements of branding but are not the comprehensive definition of a brand. Line extension and touchpoint are marketing strategies and not elements of branding.

A ________ Is a Name, Term, Sign, Symbol or Design