Thanks to the rise in popularity of social media customers are beginning to tell stories about their favourite brands. This is an example of ________.
A)selling out
B)brand advocacy
C)solicitation
D)mixed messaging
E)computerization

Question

Quizplus · Accepted Answer

Brand advocacy refers to customers sharing positive stories and experiences about a brand, especially on social media. This can be a powerful marketing tool, as it increases brand awareness and credibility through word-of-mouth recommendations. The other options (selling out, solicitation, mixed messaging, computerization) are not relevant in this context.

Thanks to the Rise in Popularity of Social Media Customers