A modest manufacturing company in Regina has recently paid the Tommy Hilfiger and Quicksilver companies for the right to use their brand names in everything from belts to blouses, and shirts to socks. These are examples of ________.

Question

Quizplus · Accepted Answer

The use of Tommy Hilfiger and Quicksilver brand names by the manufacturing company in Regina is an example of licensing. The manufacturing company has paid for the right to use these brand names on their products, but they do not own the brands themselves.

A Modest Manufacturing Company in Regina Has Recently Paid the Tommy