A number of top selling retail toys are products that are based on television shows and movies. These are examples of ________.

Question

Quizplus · Accepted Answer

Licensing refers to the process of obtaining permission from the owner of a product, brand or intellectual property to use it for commercial purposes. When a toy manufacturer obtains a license to produce toys based on popular television shows and movies, they are able to capitalize on the popularity of those properties and produce merchandise that is likely to sell well. This is a common practice in the toy industry.

A Number of Top Selling Retail Toys Are Products That