Recently Campbell's soup has developed a wide range of ethnic and religiously focussed soup varieties. This type of modification is known as ________.

Question

Quizplus · Accepted Answer

Brand extensions are when a company uses an existing brand name to introduce a new product or product category. In this case, Campbell's is using its existing brand name to introduce a new line of ethnic and religiously focused soups.

Recently Campbell's Soup Has Developed a Wide Range of Ethnic