When choosing a brand name, the process begins with ________.

Question

Quizplus · Accepted Answer

The process of choosing a brand name should begin with a careful review of the product and its benefits. This step is important to ensure that the brand name accurately reflects the product and its unique selling points. Analysis of competition and touchpoints of consumers may come later in the process. Identifying absolute advantage and budget size may not necessarily be relevant to the naming process.

When Choosing a Brand Name, the Process Begins with ________