Brands occupy a level of social regard with respect to one another. We consider a Rolls-Royce or Bentley car differently than a Chevrolet or Hyundai. This is an example of brand ________.

Question

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Brand status refers to the perceived level of social regard that a brand holds in comparison to other brands. The example given in the question where a Rolls-Royce or Bentley car is regarded differently than a Chevrolet or Hyundai is an example of brand status. Therefore, the correct answer is A) status.

Brands Occupy a Level of Social Regard with Respect to One