Some companies like Godiva, Starbucks, Apple, and Victoria's Secret rely less on a product's tangible attributes and more on creating ________.

Question

Quizplus · Accepted Answer

These companies focus on creating an emotional connection with their customers, aiming to evoke feelings of surprise, passion, and excitement rather than solely relying on the physical attributes of their products. This strategy helps in building a strong brand identity and loyalty.

Some Companies Like Godiva, Starbucks, Apple, and Victoria's Secret Rely