The ________ concept holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors.
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Q51: The marketing task known as demarketing involves
Q52: Which customer question is answered by a
Q53: The _ concept holds that consumers will
Q54: The aim of _ is not to
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Q58: The elements of the extended marketing mix
Q59: The elements of the extended marketing mix
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