Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?
A)All customers will be delighted.
B)Customer-perceived value will be increased.
C)Customer evangelists will become unpaid salespersons for the service or product.
D)The company may need to follow up with a demarketing campaign.
E)A and B only.

Question

Quizplus · Accepted Answer

Attempting to serve all customers is not realistic or feasible for any company as customer needs and preferences vary widely. This may result in a dilution of the brand or service that fails to effectively target any specific segment, leading to the need for a demarketing campaign to refocus efforts on a specific group of customers.

Which of the Following Is the Most Likely Result of a Marketing