Which of the following is determined by a customer's personal evaluation of the benefits and costs of a market offering relative to those of competing offers?
A)customer-perceived value
B)customer satisfaction
C)customer-perceived performance
D)customer relationship management
E)market segmentation

Question

Quizplus · Accepted Answer

Customer-perceived value is the value that the customer perceives in a market offering relative to the cost of acquiring that product compared to the competing offers. It is the customer's personal evaluation of the benefits and costs of a product, which is a key determinant of their buying behavior.

Which of the Following Is Determined by a Customer's Personal