The ultimate aim of customer relationship management is to produce ________.
A)high customer equity
B)high current market share
C)steady sales volume
D)a reliable database
E)higher sales volume

Question

Quizplus · Accepted Answer

The ultimate aim of customer relationship management is to build strong, long-lasting relationships with customers, leading to high levels of customer satisfaction, loyalty, and advocacy. This, in turn, results in higher customer equity, which refers to the total value of customer relationships that a company builds up over time. Customer equity takes into account not only the current sales volume but also the potential value of customers for future sales and referrals. Therefore, choice A is the best answer, as it reflects the ultimate goal of CRM.

The Ultimate Aim of Customer Relationship Management Is to Produce