A company with many low-margin customers may seek to develop basic relationships with customers while companies operating in markets with few customers and high margins want to create full partnerships with key customers.

Question

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This statement is true. A company's customer relationship management strategy may vary depending on the type of customers they have and the market they operate in. Companies with low-margin customers may focus on building basic relationships with them while companies with high-margin customers may prioritize creating full partnerships.

A Company with Many Low-Margin Customers May Seek to Develop