
The Whispering Hills Financial Consulting is headquartered in a remote part of Alberta. It relies
heavily on the latest Internet-based communication systems since most of their highly trained consultants live in major cities throughout Canada. Most of these consultants work from home (telecommuting) with sophisticated home office technologies at their disposal. The organization prides itself in maintaining very high customer service. For example, client inquiries are resolved satisfactorily in less than 24 hours, 95 percent of the time. This business model has been in place for nearly ten years and Whispering Hills is considered a pioneer in the financial consulting business.
Employees prefer to communicate using various forms of e-mail, instant messaging, and web-based programs. Over the years, this has proven to be the most efficient way of doing business at a distance involving a disparate workforce.
Cindy is a new staff member and has been experiencing difficulties adjusting to the communication typically used at Whispering Hills. She complains, "I don't understand why my supervisor and coworkers are so reluctant to call me. I'm beginning to think they don't like me." After looking into the matter, you determine the problem originates with Cindy's perception of the way Whispering Hills conducts business, and manages its communication channels. Reassure Cindy by explaining the factors in social acceptance that account for the present situation.
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