Value marketing is the strategy of offering consumers ________.
A)high quality at a high price
B)luxury quality at a high price
C)lesser quality at a low price
D)reasonable quality at a fair price
E)little quality at a low price

Question

Quizplus · Accepted Answer

Value marketing focuses on offering consumers reasonable quality at a fair price. This approach aims to provide consumers with an affordable option that meets their needs without sacrificing quality. It is about finding the right balance of quality and price that appeals to consumers. Options A and B focus on high quality at a high price or luxury, which may limit the size of the target market. Option C is focused on offering lesser quality, which may result in a negative reputation for the brand. Option E is focused on offering low quality at a low price, which may attract price-sensitive consumers but may not lead to long-term brand loyalty.

Value Marketing Is the Strategy of Offering Consumers ________