Which of the following statements best describes a tiered market?
A)Specialty retailers target affluent consumers.
B)Mass market retailers target consumers with modest incomes.
C)Some retailers tailor their offerings across a range of markets,from the affluent to the less affluent.
D)All of the above.
E)None of the above.

Question

Quizplus · Accepted Answer

A tiered market refers to a market that is segmented or divided into different levels or tiers, where businesses tailor their products, services, and marketing efforts to cater to the specific needs and preferences of each segment. This can include targeting affluent consumers, consumers with modest incomes, and various other demographic or economic segments. Therefore, all the provided options (A, B, C) correctly describe aspects of a tiered market.

Which of the Following Statements Best Describes a Tiered Market