Marketers can take a(n)________ by taking aggressive action to affect the publics and forces in their marketing environments.
A)environmental perspective
B)proactive stance
C)natural perspective
D)imitative approach
E)relationship-building perspective

Question

Quizplus · Accepted Answer

In order to effectively navigate their marketing environments, marketers must take a proactive stance. This means they are actively seeking to influence and shape the environment around them, rather than simply reacting to changes as they occur. By doing so, marketers can better control the forces that impact their business and achieve their desired outcomes.

Marketers Can Take A(n)________ by Taking Aggressive Action to Affect