________ is the systematic collection and analysis of publicly available information about consumers,competitors and developments in the marketing environment.
A)Marketing data
B)Marketing intelligence
C)Sales management
D)Customer intelligence
E)Competitive intelligence

Question

Quizplus · Accepted Answer

Marketing intelligence is the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment. Marketing data refers to any data related to marketing activities, such as sales figures and customer feedback. Sales management refers to the process of managing a sales team and their activities. Customer intelligence refers to information specifically related to customers and their behaviors. Competitive intelligence refers to the collection and analysis of information about competitors only. Therefore, the best choice is B, Marketing intelligence.

________ Is the Systematic Collection and Analysis of Publicly Available