Which of the following is LEAST likely to be emphasised as a benefit (or selling point)of marketing research?
A)assessing market potential and market share
B)understanding customer satisfaction and purchase behaviour
C)measuring the effectiveness of pricing and accounting
D)measuring the effectiveness of distribution and promotion activities
E)understanding customer motivation

Question

Quizplus · Accepted Answer

Measuring the effectiveness of pricing and accounting is not typically emphasized as a primary benefit of marketing research. While pricing research may be conducted as part of marketing research, it is often a separate area of study within the field. Accounting is also not usually considered a primary focus of marketing research. The other options listed are all commonly cited as benefits of marketing research.

Which of the Following Is LEAST Likely to Be Emphasised