Your marketing department is attempting to improve strategic decision making,track competitors' actions,and provide early warning of opportunities and threats.To achieve this goal,which of the following would be the best for the department to use?
A)internal databases
B)external databases
C)marketing intelligence
D)the internet
E)company reports only

Question

Quizplus · Accepted Answer

Marketing intelligence is the best choice as it involves the systematic collection and analysis of publicly available information from various sources such as news articles, social media, industry reports, and government data. This information can help the marketing department to improve strategic decision making, track competitors' actions, and provide early warning of opportunities and threats. Internal databases and company reports only provide information about the company, while external databases may not cover all relevant information. The internet can be a useful source of information, but it requires careful evaluation and filtering to ensure reliability and relevance.

Your Marketing Department Is Attempting to Improve Strategic Decision Making,track