Which of the following statements regarding marketing intelligence is true?
A)Marketing intelligence is privately held information.
B)The advantage of using competitive intelligence is negligible.
C)All marketing intelligence is free.
D)Marketing intelligence is publicly available information.
E)Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.

Question

Quizplus · Accepted Answer

Marketing intelligence refers to the publicly available information that can help organizations make informed business decisions. This information can include data on competitors, market trends, consumer behavior, and more. It is not privately held information or exclusively focused on gaining insights into consumer activities, and often requires effort or resources to gather. Competitive intelligence can provide a significant advantage by helping organizations better understand their rivals and anticipate their actions. While some marketing intelligence may be obtained for free, it often requires investments in research or third-party data sources.

Which of the Following Statements Regarding Marketing Intelligence Is True