Your colleague is confused about using the marketing research process,as he knows that something is wrong but is not sure of the specific causes to investigate.He seems to be having problems with ________,which is often the hardest step to take.
A)developing the research plan
B)determining a research approach
C)defining the problem and research objectives
D)selecting a research agency to help
E)implementing the research plan

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is often the hardest step to take in the marketing research process as it requires identifying the specific issue or question to investigate and determining the specific research objectives to achieve. Without a clear problem definition and research objective, it can be challenging to develop an appropriate research plan, select the right research approach and agency, and effectively implement the research plan.

Your Colleague Is Confused About Using the Marketing Research Process,as