The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.
A) descriptive
B) exploratory
C) causal
D) qualitative
E) descriptive and exploratory
Correct Answer:
Verified
Q43: Your colleague is confused about using the
Q44: In the second step of the marketing
Q45: A firm is conducting marketing research to
Q46: _ is the systematic design,collection,analysis and reporting
Q47: Causal research is used to _.
A)test hypotheses
Q49: Exploratory research is used to _.
A)define the
Q50: _ research is used to describe things
Q51: Carefully distinguish between marketing information and a
Q52: Secondary data consists of information _.
A)that already
Q53: _ research is used to test hypotheses
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