A firm is conducting marketing research to determine the best options for opening new stores.Which of the following is NOT a source of secondary data that the firm might use?
A)Experian Australia
B)commercial online databases
C)online questionnaires
D)Web search engines
E)local chambers of commerce

Question

Quizplus · Accepted Answer

Online questionnaires are a source of primary data, not secondary data. The other options are all sources of secondary data that the firm might use in their marketing research to determine the best options for opening new stores. Experian Australia provides consumer and business credit reporting and marketing services, commercial online databases offer extensive market research reports, Web search engines can provide information about competitors' store locations and market trends, and local chambers of commerce can provide community demographics and economic data.

A Firm Is Conducting Marketing Research to Determine the Best