Causal research is used to ________.
A)test hypotheses about cause-and-effect relationships
B)gather preliminary information that will help define problems
C)find information at the outset of the research process in an unstructured way
D)describe marketing problems or situations
E)quantify observations that produce insights unobtainable through other forms of research

Question

Quizplus · Accepted Answer

Causal research is conducted to establish cause-and-effect relationships between variables. It is used to test hypotheses and evaluate the impact of marketing interventions/strategies.

Causal Research Is Used to ________