What is the first step in the marketing research process?
A)developing a marketing information system
B)defining the problem and research objectives
C)developing the research plan for collecting information
D)implementing the research plan
E)interpreting data and deciding on type of research

Question

Quizplus · Accepted Answer

The first step in the marketing research process is to define the problem and research objectives, which helps in identifying what information is needed and how it will be collected. This step also helps in setting the direction for the rest of the research process.

What Is the First Step in the Marketing Research Process