Your assistant wants to use secondary data exclusively for the current marketing research project.You advise him that the use of secondary data has some potential problems.Which of the following is NOT one of them?
A)It may not exist.
B)It may not be relevant.
C)It may not be impartial.
D)It is generally more expensive to obtain than primary data.
E)It may not be current.

Question

Quizplus · Accepted Answer

The statement is incorrect as secondary data is generally less expensive to obtain than primary data as it already exists and does not require the extra cost of collecting new data. The potential problems with secondary data include its relevance, impartiality, currentness, and possible non-existence.

Your Assistant Wants to Use Secondary Data Exclusively for the Current