Which of the following is a disadvantage of online focus groups?
A)Participants must be in a central location.
B)The internet format can restrict respondents' expressiveness.
C)Results take longer to tabulate and analyse.
D)The cost of online focus groups is greater than that of most other qualitative research methods.
E)The format of focus groups can be varied.

Question

Quizplus · Accepted Answer

The internet format of online focus groups can restrict respondents' expressiveness due to the lack of face-to-face interaction and nonverbal cues.

Which of the Following Is a Disadvantage of Online Focus