One who always knows about the trendiest fashions,actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting-edge fashion at great deals,and whose advice is often followed,is called a(n) ________.
A) membership group
B) innovator
C) opinion leader
D) buzz marketer
E) experiential source
Correct Answer:
Verified
Q1: _ is (are)the most basic cause(s)of a
Q2: _ are people within a reference group
Q3: The marketer wants to understand how the
Q4: It is most accurate to say that
Q6: The segment that controls a larger proportion
Q7: Of the following,the best starting point to
Q8: Groups that have a direct influence on
Q9: _ are society's relatively permanent and ordered
Q10: In the model of buyer behaviour,which of
Q11: Opinion leaders are sometimes referred to as
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