A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?
A)Activities,Interests,Opinions
B)Achievement,Involvement,Organisations
C)Actions,Investment,Orientation
D)Acknowledgement,Interests,Observations
E)Adoptions,Interests,Occupations

Question

Quizplus · Accepted Answer

AIO stands for Activities, Interests, and Opinions, which are commonly used dimensions to measure a customer's lifestyle. Activities refer to the actions that the customer engages in, interests refer to their hobbies or passions, and opinions refer to their beliefs and attitudes. Together, these dimensions can provide insights into a customer's motivations and likely behavior.

A Customer's Lifestyle Can Be Measured Using the AIO Dimensions