Question 1

All of the following make up a person's lifestyle EXCEPT ________.
A)interests
B)buying behaviour
C)opinions
D)work
E)hobbies

Accepted Answer

Buying behavior is more of a result of one's lifestyle rather than a component of it. Lifestyle encompasses interests, opinions, work, and hobbies, which influence buying behavior rather than define it.

Question 2

A marketing expert recently reported that ________ do more at least half of the grocery shopping.
A)women
B)men
C)head of household
D)parents
E)grandparents

Accepted Answer

Recent studies and reports have shown a shift in shopping patterns, with men now doing at least half of the grocery shopping, challenging traditional gender roles.

Question 3

A woman has been attending aerobics classes for the past three years.Her diligence and effort have paid off,and she has attained a very high level of skill which she hopes will qualify her for a position as an aerobics instructor.When she attends classes,she carefully notes the brands of footwear and apparel worn by the instructors at her local fitness centre.She actively models her purchasing on the fitness instructors' preferences,and purchases comparable brands for her own personal use.For her,the fitness instructors are an example of ________.
A)opinion leaders
B)an aspirational group
C)a reference group
D)a peer group
E)a membership group

Accepted Answer

The answer of A woman has been attending aerobics classes...

Question 4

Facebook.com and YouTube are examples of ________.
A)buzz marketing
B)opinion leaders
C)social networks
D)virtual worlds
E)early adopters

Accepted Answer

Facebook.com and YouTube are both examples of social networks, which are online platforms that allow users to connect, share content, and communicate with others. These websites have become integral parts of many people's daily lives, and have fostered the development of online communities based around shared interests, goals, and experiences.

Question 5

________ is the most important consumer / buying organisation in society,and it has been researched extensively.
A)Family
B)Social class
C)Membership group
D)Subculture
E)Reference group

Accepted Answer

Family is the most important consumer/buying organization in society as it plays a crucial role in the socialization process of an individual. Family members serve as the primary reference group and influence the purchasing decisions of an individual. Various studies have been conducted to understand the family decision-making process and the role of different family members in the purchase decision. Therefore, option A (Family) is the correct choice. The other options mentioned – social class, membership group, subculture, and reference group – can also influence consumer behavior, but they are not the most important consumer/buying organization in society.

Question 6

________ is a person's pattern of living as expressed in his or her psychographics,including his or her activities,interests and opinions.
A)Personality
B)Culture
C)Lifestyle
D)Motive
E)Social class

Accepted Answer

Lifestyle is a person's pattern of living, which includes their activities, interests, and opinions. Personality refers to a person's characteristic traits and behaviors. Culture refers to the shared beliefs, values, customs, behaviors, and artifacts that characterize a society. Motive refers to a person's underlying reasons or desires for their actions. Social class refers to the grouping of people based on their economic, social, and educational status.

Question 7

Companies who use brand ambassadors are participating in ________.
A)opinion leading
B)traditional marketing
C)buzz marketing
D)direct marketing
E)values marketing

Accepted Answer

Brand ambassadors are often used in buzz marketing, which relies on word-of-mouth promotion and creating a "buzz" around a product or brand through social influence and personal recommendations.

Question 8

Which of the following statements about male grocery-shoppers is true?
A)They account for more than half of all shopping.
B)They tend to be 'mission shoppers'
C)They prefer separate online and in-store experiences
D)They spend money on impulse buys such as sweets and magazines.
E)They spend less overall because they incorporate technology in to their shopping experience

Accepted Answer

The answer of Which of the following statements about male...

Question 9

Marketers must be careful when tapping into online networks as results are ________.
A)measurable
B)contradictory
C)Difficult to measure and control
D)often negative
E)often surprising

Accepted Answer

Online networks can be unpredictable and difficult to measure in terms of results and impact. Marketers need to be cautious about how they tap into these networks and ensure they have control and a clear understanding of their goals and objectives.

Question 10

A young woman is into the latest and hottest trends in music,language,and fashion at her high school.Given her knowledge and outgoing personality,she is always telling friends what she has learned and experienced.Most of her friends respect her opinion since she offers it in a friendly non-threatening way.Which of the following descriptions would most accurately describe her role among her friends?
A)facilitator
B)referent actor
C)opinion leader
D)social role player
E)follower

Accepted Answer

The young woman's behavior as described in the scenario shows that she is an opinion leader among her friends. She is knowledgeable about the latest trends in music, language, and fashion, and she shares her experiences and opinions with her friends in a friendly and non-threatening way. Her friends respect her opinions, suggesting that they may be more likely to adopt her views and behaviors, making her an opinion leader.

Question 11

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?
A)Activities,Interests,Opinions
B)Achievement,Involvement,Organisations
C)Actions,Investment,Orientation
D)Acknowledgement,Interests,Observations
E)Adoptions,Interests,Occupations

Accepted Answer

AIO stands for Activities, Interests, and Opinions, which are commonly used dimensions to measure a customer's lifestyle. Activities refer to the actions that the customer engages in, interests refer to their hobbies or passions, and opinions refer to their beliefs and attitudes. Together, these dimensions can provide insights into a customer's motivations and likely behavior.

Question 12

A girl is constantly begging her mother to buy her a pair of in-line skates because the most popular kids at her school have them.For her,the most popular kids in her school are a ________.
A)subculture
B)reference group
C)social class
D)demographic group
E)culture

Accepted Answer

A reference group is a group of people that an individual looks to for guidance and inspiration, and they can play a significant role in shaping an individual's attitudes, behaviors, and consumption patterns. In this scenario, the popular kids at the girl's school are serving as a reference group for her, and she wants to emulate their behavior by owning a pair of in-line skates.

Question 13

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.
A)personal characteristics
B)reference groups
C)perceptions
D)attitudes
E)psychographics

Accepted Answer

Personal characteristics such as age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept are important factors that influence a buyer's decisions. These factors are specific to the individual and play a crucial role in determining their wants, needs and preferences.

Question 14

Many companies enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.
A)early adopters
B)brand ambassadors
C)direct marketers
D)direct sellers
E)aspirational consumers

Accepted Answer

The description fits best with the role of brand ambassadors. Brand ambassadors are loyal customers who promote the brand through word-of-mouth marketing to their family and friends. They often receive insider knowledge and other rewards in exchange for their advocacy.

Question 15

A ________ consists of the activities people are expected to perform according to the persons around them.
A)motive
B)role
C)lifestyle
D)life-cycle
E)tradition

Accepted Answer

A role refers to the behaviors, obligations, and privileges that are connected with a particular position in society or group. Roles may also be related to a person's personality and characteristics.

Question 16

People change the goods and services they buy over time because of the two changing factors of ________.
A)belief and attitude
B)perception and personality
C)age and life-cycle stage
D)groups and learning
E)family and tradition

Accepted Answer

Age and life-cycle stage are the two changing factors that drive people to change the goods and services they buy over time. As people go through different stages of life, their needs, preferences, and purchasing power change, which affects their buying behavior. For example, a college student may prioritize affordability and convenience, while a young professional may focus on quality and status. As people get older, they may have different needs and interests, such as health care or leisure activities. Therefore, businesses need to understand and adapt to these changing factors to stay relevant and meet the evolving demands of their target customers.

Question 17

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.
A)membership group
B)reference group
C)brand personality
D)subculture
E)lifestyle

Accepted Answer

A reference group is a group that individuals use as a basis for their judgments, attitudes, values, and behaviors. In this case, the members of the country music band are being used as a reference group to influence the fans' choices in footwear.

Question 18

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?
A)brand perception
B)product image
C)brand personality
D)new product
E)brand equity

Accepted Answer

The term used to describe a specific mix of human traits that may be attributed to a particular brand is brand personality. It refers to the personality traits associated with a brand, such as sincerity, excitement, sophistication, ruggedness, or competence. Brand personality helps to differentiate a brand from its competitors and create a unique identity that resonates with the target audience.

Question 19

In Australia and New Zealand,________ have traditionally been the main purchasing agent for the family in the areas of food,household products and clothing.
A)women
B)men
C)head of household
D)parents
E)grandparents

Accepted Answer

According to traditional gender roles and societal norms, women have been expected to manage household tasks such as purchasing groceries, household products, and clothing. However, this is not a universal experience and may vary among different cultures and families.

Question 20

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability and aggressiveness.
A)Alternative evaluations
B)Belief
C)Culture
D)Personality
E)Self-awareness

Accepted Answer

The description "unique psychological characteristics" and the list of traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness all point towards the concept of personality. The other options (alternative evaluations, belief, culture, and self-awareness) refer to different concepts and do not fit the given description.

Quiz 5: Buyer Behaviour: Understanding Consumer and Business Buyers

All of the following make up a person's lifestyle EXCEPT ________.

A marketing expert recently reported that ________ do more at least half of the grocery shopping.

Facebook.com and YouTube are examples of ________.

________ is the most important consumer / buying organisation in society,and it has been researched extensively.

________ is a person's pattern of living as expressed in his or her psychographics,including his or her activities,interests and opinions.

Companies who use brand ambassadors are participating in ________.

Which of the following statements about male grocery-shoppers is true?

Marketers must be careful when tapping into online networks as results are ________.

A customer's lifestyle can be measured using the AIO dimensions.What does AIO stand for?

A girl is constantly begging her mother to buy her a pair of in-line skates because the most popular kids at her school have them.For her,the most popular kids in her school are a ________.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage,occupation,economic situation,lifestyle,personality and self-concept.

Many companies enlist everyday consumers who are enthusiastic about their brands to become ________ who share their passion for a company's products with large circles of friends and acquaintances in return for insider knowledge and other rewards.

A ________ consists of the activities people are expected to perform according to the persons around them.

People change the goods and services they buy over time because of the two changing factors of ________.

A shoe company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and want to wear the same shoes.The shoe company is hoping that fans of the band view the band as a ________.

Researchers found that a number of well-known brands tended to be strongly associated with one particular trait,such as IKEA with 'functionality'.Which of the following terms would a marketer use to describe a specific mix of human traits that may be attributed to a particular brand?

In Australia and New Zealand,________ have traditionally been the main purchasing agent for the family in the areas of food,household products and clothing.

________ refers to the unique psychological characteristics that distinguish a person or group.It is usually described in traits such as self-confidence,dominance,sociability,autonomy,defensiveness,adaptability and aggressiveness.